How do you best use social media to inform patient groups and citizens about health issues and potentially change their health behavior? This question has been investigated by researchers from CBS and UCPH. At a workshop on May 9, they will share their knowledge with social media, web and communication professionals and other interested parties.
The research group is led by professors Ravi Vatrapu from the Center for Business Data Analytics at CBS and Henning Langberg from CopenRehab at UCPH. Over the past year, the group has collected and analyzed big data sets from 153 public health authorities, NGOs, newspapers and bloggers on social media, initially focussing on Facebook. The analysis has created a basis for predicting user engagement. Currently, work is also done on text analysis and machine learning, used to decode how social media are being used and the response from the readers to various posts by the health organizations on Facebook.
Invitation to the Workshop
Based on their findings, the researchers will present and discuss their results and provide inspiration for how to best reach and engage the target groups on social media. They are inviting all interested parties to a workshop on Tuesday, May 9, from 9-13, at CBS in the Novo Nordisk Auditorium.
The workshop will include presentations, discussions and practical exercises.
The workshop will be conducted in English.
The research project is part of Copenhagen Health Innovation’s project: Health Dialogue in the Social Media. The project is financed by the Regional Growth and Development Strategy of the Capital Region of Denmark: